Latest posts
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Fashion Trend Cycles Change Monthly: How to Keep Your Ads Relevant
Fashion moves on a shorter clock than almost any other product category. The post Fashion Trend Cycles Change Monthly: How to Keep Your Ads Relevant appeared first on Sqroot.in.
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What Fashion Customer Segments Have the Highest LTV and Lowest Returns?
Two customers can click the same ad, convert at the same price, and be worth entirely different amounts to your business. The post What Fashion Customer Segments Have the Highest LTV and Lowest Returns? appeared first…
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Sizing Confusion Causes 25% Returns: How to Solve It with Better Ads
Apparel has the highest return rate of any ecommerce category — typically 20% to 40%, well above the roughly 19–20% blended ecommerce average, with some subcategories like dresses and swimwear running even higher The…
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Why 70% of D2C Brands Are Over-Dependent on Meta Ads (And How to Fix It)
Meta Ads have become the go-to growth channel for many D2C brands. The post Why 70% of D2C Brands Are Over-Dependent on Meta Ads (And How to Fix It) appeared first on Sqroot.in.
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Real Estate Lead Generation in 2026: What Actually Works for Builders
The real estate industry has changed dramatically over the last few years. Buyers are more informed, competition is higher, and traditional marketing methods like newspaper ads, hoardings, and cold calling no longer…
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The D2C Festive Season Playbook: From Navratri to New Year (The Festive 90 Framework)
Most D2C brands plan festive as a 7-day sale. The brands that double revenue treat it as a 90-day campaign. Here is the complete playbook. The post The D2C Festive Season Playbook: From Navratri to New Year (The Festive…
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Return Rates Are Quietly Killing Your D2C Margins — Here’s the Fix
A 20% return rate can wipe out a 4X ROAS. Here’s the exact marketing fix D2C brands need to stop losing margin to returns. The post Return Rates Are Quietly Killing Your D2C Margins — Here’s the Fix appeared first on…
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The Hidden Profit Killers in D2C: Why High ROAS Still Leads to Losses
The Hidden Profit Killers in D2C Why High ROAS Still Leads to Losses (Stop Celebrating Vanity Metrics. Start Tracking Real Profit.) The Illusion of High ROAS Most D2C founders celebrate one number: ROAS (Return on Ad…
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The ₹1 Crore D2C Scaling Framework
The ₹1 Crore D2C Scaling Framework The Dream Every D2C Founder Has You’ve validated your product. You’re getting 10 orders/day. Revenue is coming in. But scaling? That’s where things break. Ads stop performing CAC…
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The Performance Marketing Dashboard Every Founder Should Track Weekly
The Performance Marketing Dashboard Every Founder Should Track Weekly Why Most Founders Struggle with Marketing Most founders look at marketing like this: How many leads did we get? How much did we spend? But…