Latest posts
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5 Reasons To Work With An Influencer
Marketing has taken a toll in the recent years, and the strategy has changed too. Now, there is a new term in the market known as 'Influencer Marketing', which has turned influencers into celebrities as brands have…
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Instagram Influencer Marketing
With the ever-rising popularity of social media, Instagram influencer marketing has become one of the most effective tools for marketers in every niche, as in the last 5 years Instagram has gained popularity of more…
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How Are Fashion Influencers At The Top Of Their Game?
Fashion is a personal statement, not everyone shares the same taste in fashion and are, often inspired by various women and men who have led the way. Fashion Influencers or Gurus as they are dearly called, are known for…
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How to Find Relevant Influencers with the LWT Platform
How do you tap into the consumers of today? A generation disenfranchised from the media vehicles of yore. Who are they likely to follow when it comes to products and services? A celeb’s face is no longer a guarantee to…
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Influencer Marketing: What is it and the way forward
With over a billion people spending hours on social media platforms, it is only logical for marketers to look for ways to engage with their customers online. While traditional mass media has shown a declining trend in…
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How to Become #InstaFamous?
Now isn’t that a question you would love the answer to? A popular social network amongst young adults, Instagram has made its way to every millennial’s phone with 67 million monthly active users in India alone. Ever…
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How Micro-Influencers Can Be Macro for Brands!
We live our lives online; social media has become synonymous with our daily lives. Coffee date? Instagram it. Looking fine? Snapchat it. Life update? Facebook it. Opinion? Tweet it. The term ‘influencer’ is one you…
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From Tech Geeks to Tech Masters, the Techies are Taking Over.
Tech bloggers, the ones who guide you into the world of technology, one blog/video at a time. They’re the ones we consult every time we want to buy or launch a smartphone, ‘cause let’s face it, you can’t sell/purchase a…
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How The Indian Influencer Market has been Thriving Amidst a Pandemic
Ever since the months of February-March, India, along with the rest of the world, has been hit with a pandemic that just doesn’t seem to come to an end. While many businesses have been hit by this pandemic, it seems to…
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Still In The Running - Influence Through YouTube
In the last 2-3 years, Influencer Marketing has been shifting bases extensively. What started with making videos on Youtube has now shifted to making reels on Instagram. The one thing that has been kept constant…